In the early stage of production this was one of the concept User interface developed for the car select screen. Augmented reality was a strong inspiration for this interface. A digital interface is overlaid on top of each vehicle and displays information needed to select a car for each race.
Several prototypes for the interface concepts were created to visualize proof of concept motion graphics. It was crucial to communicate ideas to producers, and the software engineers to sell the idea, and at the same time to discuss technical limitations we had to work with.
Gemini Awards : Art Direction and Motion Graphics
NFB : Test Tube - iOS project
2007 Demo Reel
EA : Need For Speed - Undercover
Loud Crow : Charlie Brown Christmas App
Loud Crow : Marvel Avengers - Iron Man Mark VII
Kabam : Culture Mood Board
CBC Television : Z3 Wireframe
CBC Television : ZED - Website Design