Look and feel of the menu elements were influenced from strong typographic elements playing against blank space and the background image. The goal was to create a strong typographic layout influenced from print design, reminiscent of magazine spreads.
Challenge was to create a dynamic backdrop depending on where the user was in the 3D space when the pause menu was called. Golden ratio was used to establish the composition of the menu.
2007 Demo Reel
EA : Need For Speed - Undercover Process
EA : Need For Speed World - Mouse Steering Wireframe
EA : Need For Speed - Prostreet
Kabam : Fast & Furious Legacy
Loud Crow : Charlie Brown Christmas App
CBC Television : ZED - Website Design
Loud Crow : Marvel Avengers - Iron Man Mark VII
Kabam : Transformers Forged to Fight