EA : Need For Speed - Undercover

Look and Feel, UI / UX design

Look and feel of the menu elements were influenced from strong typographic elements playing against blank space and the background image. The goal was to create a strong typographic layout influenced from print design, reminiscent of magazine spreads.
Challenge was to create a dynamic backdrop depending on where the user was in the 3D space when the pause menu was called. Golden ratio was used to establish the composition of the menu.

Other Projects

CBC Television : ZED - Website Design
2006
Sean Awesome
2017
EA : Need For Speed - Prostreet
2007
EA : Need For Speed - Undercover Process
2008
Timeline Project
2013
Kabam : Fast & Furious Legacy
2015
2007 Demo Reel
2007
Gemini Awards : Art Direction and Motion Graphics
2006
Loud Crow : Marvel Avengers - Iron Man Mark VII
2012
Kabam : Transformers Forged to Fight
2017
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