Look and feel of the menu elements were influenced from strong typographic elements playing against blank space and the background image. The goal was to create a strong typographic layout influenced from print design, reminiscent of magazine spreads.
Challenge was to create a dynamic backdrop depending on where the user was in the 3D space when the pause menu was called. Golden ratio was used to establish the composition of the menu.
CBC Television : ZED - Website Design
EA : Need For Speed - Prostreet
EA : Need For Speed - Undercover Process
Kabam : Fast & Furious Legacy
2007 Demo Reel
Gemini Awards : Art Direction and Motion Graphics
Loud Crow : Marvel Avengers - Iron Man Mark VII
Kabam : Transformers Forged to Fight