EA : Need For Speed - Prostreet

By creating a flash prototype of the hierarchical menu UI I was able to quickly make changes and speed up the approval process when turn around time was very critical and making change in game was very time consuming and expensive.
The goal was to create a visually engaging user interface that was easy to use. Graphical clutter was an important element of the look and feel, but it had to be added in a way that would not confuse the user.
This was a visual target for the loading screen in Prostreet. Since it is one of the first screens that the user sees, it had an important roll of establishing a look and feel of the rest of the user interface.
Many visual effects had to be simplified and compromised in the final product because of technical limitations. However it was important to establish a good target that the artist was aiming for.

Other Projects

EA : Need For Speed - Undercover
Timeline Project
CBC Television : ZED - Website Design
Loud Crow : Charlie Brown Christmas App
Sean Awesome
Kabam : Transformers Forged to Fight
Gemini Awards : Art Direction and Motion Graphics
2007 Demo Reel
NFB : Test Tube - iOS project
EA : Need For Speed World - Mouse Steering Wireframe
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