EA : Need For Speed - Undercover Process

User Interface Experiments, Look and Feel direction

In the early stage of production this was one of the concept User interface developed for the car select screen. Augmented reality was a strong inspiration for this interface. A digital interface is overlaid on top of each vehicle and displays information needed to select a car for each race.
Several prototypes for the interface concepts were created to visualize proof of concept motion graphics. It was crucial to communicate ideas to producers, and the software engineers to sell the idea, and at the same time to discuss technical limitations we had to work with.

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