EA : Need For Speed - Undercover

Look and Feel, UI / UX design

Look and feel of the menu elements were influenced from strong typographic elements playing against blank space and the background image. The goal was to create a strong typographic layout influenced from print design, reminiscent of magazine spreads.
Challenge was to create a dynamic backdrop depending on where the user was in the 3D space when the pause menu was called. Golden ratio was used to establish the composition of the menu.

Other Projects

Gemini Awards : Art Direction and Motion Graphics
2006
EA : Need For Speed - Prostreet
2007
Loud Crow : Charlie Brown Christmas App
2011
EA : Need For Speed World - Mouse Steering Wireframe
2008
Timeline Project
2013
2007 Demo Reel
2007
NFB : Test Tube - iOS project
2010
CBC Television : Z3 Wireframe
2010
EA : Need For Speed - Dual Mode Paper Wireframe
2010
Kabam : Transformers Forged to Fight
2017
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