Look and feel of the menu elements were influenced from strong typographic elements playing against blank space and the background image. The goal was to create a strong typographic layout influenced from print design, reminiscent of magazine spreads.
Challenge was to create a dynamic backdrop depending on where the user was in the 3D space when the pause menu was called. Golden ratio was used to establish the composition of the menu.
Gemini Awards : Art Direction and Motion Graphics
EA : Need For Speed - Prostreet
Loud Crow : Charlie Brown Christmas App
EA : Need For Speed World - Mouse Steering Wireframe
2007 Demo Reel
NFB : Test Tube - iOS project
CBC Television : Z3 Wireframe
EA : Need For Speed - Dual Mode Paper Wireframe
Kabam : Transformers Forged to Fight